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START A PROJECT

BUILD YOUR LOCAL PROFILE

“Hey Google, find me a hairdressers near me”

All businesses that have a brick-and-mortar location should incorporate local SEO into their marketing plan.

The main goal of a website should be to rank well in search engines. It is crucial to prioritise local search results if your business offers services or products in a specific area. This is especially important if your website serves as a digital representation of a physical store.

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LK DESIGN

OVERVIEW

OUR SERVICES

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WEBSITE STRUCTURE

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INTERNAL LINKS

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LOCAL SCHEMA

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META TAGGING

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KEYWORDS

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CONTENT

WEBSITE STRUCTURE

The main goal of a website should be to rank well in search engines. It is crucial to prioritise local search results if your business offers services or products in a specific area. This is especially important if your website serves as a digital representation of a physical store.

INTERNAL LINKS

Internal linking is advantageous for both your rankings and the overall user experience, as seen in many items on this list.

One way to improve the overall ranking of your website is to add links from high-performing pages to lower-performing ones. This helps to evenly distribute ranking potential across your site. Additionally, directing users to related pages can also boost the amount of time they spend on your site and decrease the bounce rate.

LOCAL SHEMA

Local schema is a form of organized data markup that is implemented on your website, aiding search engines like Google in recognizing your company during the process of indexing. This markup may contain a range of elements, including contact details, location, operating hours, and pricing.

Incorporating business schema markup code on your website is crucial for boosting your local business’s ranking in search results. This can greatly impact your success in local searches.

META TAGGING

The meta description is a crucial element that should not be ignored. It is the first thing that users will see when your site appears in search results.

A well-crafted meta title not only enhances your page’s potential to rank for a targeted keyword, but also has the opportunity to leave a strong initial impact on searchers. When written skillfully, it can increase your click-through rate and ultimately improve your rankings for specific keywords.

To enhance the optimisation of your content, it is advisable to include image alt tags when using images on your page. This not only gains favor with Google, but also increases the accessibility of your image and the likelihood of it appearing in image searches for relevant keywords.

KEYWORDS

Conducting thorough keyword research is crucial to guarantee that you are focusing on profitable keywords that are not overly competitive for your business.

Although it may be unexpected, it is not advisable to excessively use keywords in your website content. This is known as over optimisation and Google views it as an artificial effort to manipulate search rankings.

In addition to relevance, we also consider the density of keywords to ensure that your content is not excessively stuffed and remains easily readable.

CONTENT

When creating content, it is important to strive for text that is both optimised with keywords, pertinent, and well-crafted to guarantee a favorable encounter for potential clients.

Having a company blog is crucial for keeping a high freshness score. Even if you don’t always have valuable information to share, consistently updating your blog can greatly benefit your SEO. It’s important to create engaging content to attract readers.

During our content evaluation, we also examine your duplicate score, which can greatly affect your rankings. Google typically does not display multiple copies of the same content and must determine which version is the most relevant to show. This diminishes the visibility of both duplicates and leads to problems with keyword cannibalisation.