A great method to entice customers to explore your website is to organize it in a way that enhances the user experience. This includes carefully designing the user interface for effortless navigation, promoting interactions, and increasing conversions.

Internal linking is a crucial aspect of improving both your website’s rankings and user experience. By adding links from top-performing pages to lower-performing ones, you can spread the ranking power throughout your site. Additionally, directing users to related and relevant pages can boost their time spent on the site and reduce bounce rate.

It is crucial to not disregard your meta description as it is the initial thing that users notice when your site appears in search results.

A well-crafted meta title plays a crucial role in a page’s potential to rank for a specific keyword. It also holds the power to create a positive initial impact on searchers. When written skillfully, it can increase your click-through rate and ultimately improve your rankings for important terms.

If you are incorporating images into your webpage, it is advised to utilise image tags in order to enhance the optimisation of your content. This not only pleases Google, but also increases the likelihood of your image appearing in relevant keyword searches through the use of a well-optimized alt tag.

Conducting thorough keyword research is crucial to ensure that the keywords you are targeting are both lucrative and not overly competitive for your business.

It may come as a surprise, but it is not advisable to excessively use keywords in your website content. This practice, known as over optimization, is viewed by Google as an artificial means of influencing search rankings.

In addition to relevance, we also consider keyword density to make sure that you are not excessively using keywords and that your content remains easy to read.

When creating material, it is crucial to strive for text that is optimized with relevant keywords and well-crafted to provide a positive experience for potential clients. Additionally, company blogs play a significant role in maintaining a high freshness score. Even if you don’t always have valuable insights to share, consistently updating with engaging content can bring SEO benefits.

During our content audit, we also examine your duplicate content score, which can affect your rankings. Google typically does not display multiple versions of the same content, and must decide which version is the most appropriate to show. This can decrease the visibility of both duplicates and lead to problems with keyword cannibalism.